Have you been wondering how hotel amenities enrich the customer experience, and if it’s worth your while to provide your guests with luxurious skincare products at your South African accommodation establishment?
We’re here to report that an investment in appealing in-room amenities will definitely stand you in good stead. The findings of recent surveys show that 33% of guests expect in-room toiletries and that they were more likely to book at a hotel that offered it.
Here are a few further benefits of providing guests with carefully tailored hotel amenities during their stay at your establishment:
Sets your accommodation venue apart from your competitors
The number of approximately 63 000+ available hotel rooms in South Africa. In short, this means that local travellers and foreign visitors alike have their pick of accommodation venues. One of the simplest ways to set your venue apart from that of your competitors’ is to offer lovely hotel amenities.
After all, when a prospective guest is in the process of weighing up their options, and moves beyond the obvious (i.e. price point, availability, convenience in terms of location), they start looking at the details. This is when a nice bouquet of in-room skincare products like moisturising shower gel, body scrub, and hydrating body cream can make all the difference.
Generates invaluable word-of-mouth advertising
When guests have a great experience at a hotel, they tend to tell their friends and family about it. In fact, they also often post about it online and share it on their social media platforms like Instagram and Facebook. By offering your clientele a selection of lovely body products, you are paving the way for some fantastic word-of-mouth brand building from the people who matter most – your valued guests.
Shows insight into guests’ needs
Consumers like to feel that service providers have taken the time to understand them and cater to their needs. As such, the addition of natural, beautifully presented body products will show your target demographic that you have appreciation for their discerning taste and want to offer them something that is in line with their lifestyle choices.
Creates an unforgettable ambience
A hotel room can simply be a place to stay, or it can move beyond that to become a space in which you can relax and pamper yourself. When you set the scene for sumptuous relaxation by having gorgeous body products on hand, you essentially invite your guests to linger longer and enjoy some well-deserved downtime.
Whether someone is staying over at your establishment during a business trip, or while they are on holiday, this type of attention to detail creates an unforgettable ambience that they will recall in future when they have to make another booking, or recommend a hotel to a friend or family member.
CONCLUSION
Hotel amenities enrich the customer experience – that much is a fact. By providing your guests with luxurious add-ons during your stay, you’ll set yourself apart from your competitors, generate invaluable word-of-mouth advertising, show your insight into guests’ needs, and create an unforgettable ambience.
